Monday, September 22, 2008

High oil price drive american auto manufacturer enter the new era

In the past few years, oil and gas price had increased very dramatically. Not only are the developing-country suffering of this situation, but also the industrialized-country. As the most powerful 'First World Nation', the united states is one of the example how the increasing oil price can affect one of its most important industry : The automotive industry.
The US car manufacturer is well-known for its least-efficient-fuel-car on the planet. While its competitors, the european and japan-based auto manufacturer, have made their efficient-fuel-car for years. So, while the oil prices are getting higher than ever, the market consider to buy the more efficient car. It means they are buying the european and japanese car. As the Detroit' car-based manufacturer losing their market share, then they are become more realistic. They have to stick with the business. They reduce the production of the big cars, and focus more on the small cars, with the more efficient fuel consumption. While some things never change, the US car manufacturer have to change their perspectives on developing their products to compete in this new trend.

Name : Yamani
Student ID : 1200963835

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